Video has become one of the most important components of any effective marketing efforts. We live in a visual world, surrounded by screens & tv's; images & videos at every turn. People find video content more engaging than text or images. In today’s advertising climate, a video marketing strategy is an essential part of business.
VIDEO MARKETING STATISTICS
- 78% of people watch online videos every week, and 55% view online videos every day (Hubspot)
- YouTube is the second most popular website after Google (Alexa)
- 92% of users watching video on mobile will share it with others (Wordstream)
- 59% of executives say they would rather watch a video than read text (Wordstream)
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text (Insivia)
- Videos attract 300% more traffic and help to nurture leads (MarketingSherpa)